VIDEO PRODUCTION

22KNOTS Productions is a full service digital media company specializing in creative communication. Our services range from corporate videos and event highlight videos to multi camera live-streaming productions, including each stage of the production process: conceptualization, video production and post production. We also offer professional photography, social media content creation and management. Each project we take on is designed and executed to creatively accomplish our clients’ goals while engaging with their target audience. With years of experience, there is no photo we can’t capture nor any video we can’t shoot, ensuring we exceed your expectations!

Corporate Videos

Over the last ten to fifteen years Corporate video has become increasingly common. Recruitment videos, company culture videos and customer testimonials have become a great asset in growing a business. Producing corporate videos is in many ways more difficult than other industries. While retail brand videos focus on products, many corporate video productions must find more creative ways to connect to an audience.

A great corporate video is guided by the overall marketing strategy of the company. Who are it’s clients and what products or services do they provide? What are the goals they hope to accomplish with the video? What kind of video content will best reach their target audience?

Through the lens of corporate video projects one finds the following services branded content, recruiting, live action, product videos, testimonials/case studies, interviews and profiles, among others. This umbrella is an expansive one and all influence the end product when working with our corporate clients. So why set “corporate videos” apart? The main reason is that many companies know who they want to reach but not how to do it. By developing with them we can serve as their creative partners and produce the video that best suits their needs.

Examples of Corporate Videos

  • Event Videos

  • Animated Corporate Videos

  • Motion Graphic Videos

  • Promotional Video

  • Landing Page Videos

  • Company Culture Videos

  • Testimonial Videos

  • Recruitment Videos

  • Explainer Videos

  • Product Videos

  • Startup Videos

  • Training Videos

The production processes followed in corporate projects often require being flexible and a keen eye for detail. 

We are not just a team of creatives and video producers, but professionals who understand business interests. We work often with those who have not been on camera before and ensure to make every employee comfortable before, during and after each shoot. It’s not just about the end product, but also how everyone involved feels throughout the process. 

Event Videos

At 22KNOTS Productions, event video coverage has become our specialty. We cover panels, multi-day conferences, brand launches and other events for clients across many different industries. Video content production adds substantial value to events, and can be leveraged in several ways.

Basic audio/visual support is an essential component of most events. Our experience includes managing an audio board and microphones to projecting a live video feed and setting up closed-circuit viewing. 22KNOTS Productions ensures this is flawlessly executed allowing our clients to focus on their attendees.

For most events, we do considerably more than just manage live audio/video feeds. We provide multi-camera coverage, the footage from which can function to maximize the branding opportunity that is integrated in every event. During an event, we film multiple angles of presentations, panels and the like, but we also film interviews with VIPs and other guest; as well as high-energy networking moments at cocktail and eating hours. Additionally, we’re there to capture creative b-roll of all brand material,  including scenic location views and other atmospheric elements.

Typically, we also provide post-production services for events, making cuts of individual presentations and interviews as desired by our clients and cutting a sizzle reel that can be used to promote the organization or event. By utilizing our event video coverage, we produce assets that clients use to promote their brand for years thereby getting the most possible value out of those events.

SOCIAL MEDIA VIDEOS

Social media provides tremendous potential for businesses because consumers habitually log on to it daily and are exposed to brands. However, It also presents huge challenges for businesses because it’s an ever-changing space that is extremely noisy and crowded.

Videos and images are most successful at engaging customers and breaking through that noise.

Whether your business is small or large, online or offline – social media provides a great opportunity and advantage to reach out to your customers and to gain the attention of more people and possible potential customers.

A social media video can help introduce you to the people that matter most and increase the credibility of your brand.

Startups and small businesses have the greatest need for promotional assets although they often have the fewest resources to produce them. Every entrepreneur faces the challenge of how and when to invest in their growing company. When it comes to building a marketing plan, it can be difficult to weigh the benefits of one plan against another. However, it’s clear that social media videos are proven to leave lasting impressions and help build brand equity.

At 22KNOTS Productions we produce videos for a lot of businesses, big and small. As a small business ourselves, we have a complete understanding of the challenges associated with using budgets wisely. Producing promotional assets with value is most important in order to maximize ROI. To that end, statistics show that social media videos provides the greatest bang for your buck. This presents the greatest opportunity to make a lasting relationship with your audience. According to Cisco, video will comprise 82% of all consumer Internet traffic by 2021.

Still wondering if you can afford to produce a great crowd-funding campaign video, product explainer or social media piece? Don’t be afraid to call us. We are always happy to answer your questions, and we love making new relationships!

Contact us today to discuss how social media videos can help your business.

© 2020 by 22Knots Productions. Johannesburg South Africa

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